TOILET SEAT COVERS: A BLOODY CAMPAIGN
What happens when you mix high fashion,
blood and toilet seat covers?
FOR IMMEDIATE RELEASE
ATTENTION: FASHION AND LIFESTYLE EDITORS
OTTAWA, September 13, 2010 – According to Fashion Photographer and Art Director Dan Ziemkiewicz, “a high fashion photo shoot worthy of editorial pages.”
On Wednesday August 25, Toletta’s “Get Your Own!” campaign, showcased two school girls, business women and club goers fighting and getting bloody over a Toletta. “Nobody likes to share – especially Tolettas,” said Viresh Pujara, President and CEO, CoverModels Management.
“Caine’s eyes lit up when I pitched him the idea of women fighting for his product, even the blood wasn’t a hard sell, he sees creativity and is willing to take risks,” said Dan Ziemkiewicz, Fashion Photographer and Art Director. Referring to the President and CEO of TOLETTA.
"We see and hear a lot of weird things in the Byward Market. Never has someone asked us if they can use our bathroom for a fashion shoot. The owners spent a lot of money renovating this year so it's a big compliment to know that our bathrooms were selected to be used in a campaign." Said Jackie Morphy, General Manager, Clocktower Brew Pub - 89 Clarence Street.
“It’s a great idea to have a ‘behind-the-scenes’ video of a fashion shoot. Unless you’ve been there yourself, you’d never guess what happens and how unglamorous it really is.” Said Adam Langlois, Videographer.
TOLETTA is a premium toilet seat cover manufacturer that targets the luxury and socially conscious woman. The company’s last campaign “Squatting in Heels” was featured in Marie Claire Magazine. “This time we wanted to do something different, something bloody different”, said Caine Ruckstuhl with a chuckle. President and CEO of TOLETTA.
To request interviews please contact Mary Winkenwerder,
Beaute Publicist, BeautePublicist@gmail.com, 405.799.1035.